{"id":5237,"date":"2020-09-15T11:30:48","date_gmt":"2020-09-15T15:30:48","guid":{"rendered":"https:\/\/latece.uqam.ca\/?post_type=evenement&#038;p=5237"},"modified":"2020-10-16T13:33:04","modified_gmt":"2020-10-16T17:33:04","slug":"zandra-balbinot-co-creer-pour-mieux-percer-le-marche-avec-des-nouvelles-idees","status":"publish","type":"evenement","link":"https:\/\/latece.uqam.ca\/en\/evenement\/zandra-balbinot-co-creer-pour-mieux-percer-le-marche-avec-des-nouvelles-idees\/","title":{"rendered":"Zandra Balbinot : Co-cr\u00e9er pour mieux percer le march\u00e9 avec des nouvelles id\u00e9es\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Date :&nbsp;<\/strong>18 novembre 2020<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lieu :<\/strong>\u00a0Zoom : <a href=\"https:\/\/uqam.zoom.us\/j\/94907248725\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/uqam.zoom.us\/j\/94907248725<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Titre :<\/strong>&nbsp;Co-cr\u00e9er pour mieux percer le march\u00e9 avec des nouvelles id\u00e9es&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u00e9sum\u00e9<\/strong>&nbsp;: \u00e0 venir<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conf\u00e9renci\u00e8re\u00a0<\/strong>: Zandra Balbinot <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zandra Balbinot est professeure au D\u00e9partement de marketing de l&#8217;ESG UQAM et s\u2019int\u00e9resse aux strat\u00e9gies d&#8217;internationalisation des PME, \u00e0 l\u2019innovation frugale, au transfert technologique et au marketing international des pays \u00e9mergents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ses travaux ont \u00e9t\u00e9 publi\u00e9s dans plusieurs revues, dont Latin American Business Review, Management Research : the Journal of the Iberoamerican Academy of Management et Journal of Technology Management &amp; Innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La professeure Balbinot agit en tant que consultante aupr\u00e8s des PME qu\u00e9b\u00e9coises et br\u00e9siliennes ainsi qu\u2019aupr\u00e8s du service br\u00e9silien de support aux petites et moyennes entreprises (Sebrae).<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-5237","evenement","type-evenement","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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