Towards a Business-Aware Framework for the Analysis and Design of Context-Aware e-Commerce Applications

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Résumé

Imagine that you enter your favourite grocery store and are greeted with a flashing screen display:   »Bonjour [Cathy/Jean]« . In the meat section, you receive an SMS regarding the special on lamb chops that you are known to like. As you pick the lamb chops, you get another SMS recommending a Pinot Noir. Walking through the junk food isle, you drop a bottle of soda in the shopping cart, and get an SMS « Dr. Smith won’t like it! ». You walk by the diapers section and you are notified of a special on size 6 diapers because you have been buying size 5 diapers for the past three months.This is an example of a new generation of context-aware customer experience applications (CA-CEM) that take advantage of ubiquitous computing (the internet of things) and reams of data about customers and their shopping habits, to adapt a company (or organization)’s products and services to its customers’ needs/desires. Ethical issues notwithstanding, how to design such applications, from business decisions to technological implementations? What stages of the scenarios could benefit from IoT? What do these applications need about the customers? What functionalities should IoT vendors offer to retailers to implement their CA-CEM scenarios? The purpose of this project is to develop a methodology and a software framework to support 1) the business designof CA-CEM scenarios, 2) the software design of CA-CEM functionalities, and 3) the (partial) implementation of the designed CA-CEM functionalities.